Company News

Unilever Expands Deo Lines with New Formats

Adding on-the-go wipe and mini options across Dove, Degree and Axe brands.

Author Image

By: Christine Esposito

Editor-in-Chief

Unilever says it is meeting the ever-changing needs of shoppers by expanding its deodorant portfolio to include SKUs designed for on-the-go lifestyles. The company is rolling out new wipe and mini formats across its Dove, Degree and Axe brands. “Our research shows that nearly 50% of people are applying their deodorant multiple times every single day,” said Dawn Hedgepeth, general manager and vice president of Unilever Deodorants, Men's Grooming and Hand and Body Lotion.  She contin...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters